The question is not whether you’re an expert. Of course you’re in expert in something. Everyone has an area of expertise but as an entrepreneur, you are starting to tap into that expertise. That’s when your journey to tell the world what you know begins. We live in an age of information overload. You have this huge wealth of information that is overloading your mind. The trick is to package up that information into a digestible format that is easily shared. There is no better package than a book. Writing a book has so many advantages that I feel it important to share them. The bottom line is that you want to write a book. Here’s why!
Publishing a Book Instantly Increases Credibility
Just the accomplishment of publishing a book gives you a huge boost in credibility. It proves that you are an expert because not everyone can organize their ideas into a readable format. By accomplishing this feat you are able to gain some serious credentials. Plus, you prove that you know your business inside and out.
Let me ask you a question. Would you be more likely to hire a freelance writer who has published a book on writing? What if you had to choose between a lawyer who has written a book about legal strategies and someone who just owns a firm? New customers are more likely to buy from your business when you have credibility in your field. A book gives you that credibility.
Of course, that’s assuming that you publish a great book. Publishing a poorly written book will have the opposite effect on your credentials. Make sure you get it right.
Duplication is Essential to Business
One of the biggest mistakes that entrepreneurs make is they don’t duplicate their systems. They release a new product or service and then stop. The most successful businesses understand that you have to develop systems that can be duplicated. Tap it for everything that you can.
Let me give you a quick example of duplication since it can be confusing. Apple released the iPod and we all know how huge of a success that launch was. However, they didn’t stop there. They duplicated that same system into an iPad. Sure, an iPad is much more advanced but it’s essentially the same system. They still didn’t stop and now you see entire lines of products that are all based on that same system.
If your business provides a service then why not duplicate that service by releasing a book that helps your target market? It’s taking the same system that you created, duplicating it, and then creating an income stream that does not require you to trade dollars for time.
Gives your Products/Services Exposure
There are a ton of roadblocks that you will come across while trying to promote products and services. The truth is that most people see any publicity as a form of advertising. In fact, one of the few publicity methods that is not seen as an advertisement is a book. This is one of the biggest reasons why I feel that every business should publish at least one book. They get a ton of exposure including reviews, sales, and even lead to interviews on podcasts. In truth it’s one of the few methods of increasing exposure that actually boosts your income instead of raising your costs.
A Book Will Expand your Opportunities
Let’s say that you’re a consultant. Since a book cements your expert status in your industry, it opens the door for you to educate and speak for other companies. These companies are willing to pay top dollar for experts to consult them in specific areas.
On the other hand, your business might already be selling a service so a book will give you another product to add to your already impressive resume. Expanding your business is never a bad thing.
Heck, even if you’re not a business owner and have an idea for a book then you still have a unique opportunity to open new doors. Most people have never really tapped into their full potential. Don’t fall into this category.
Publishing a Book Forces you to Learn Online Marketing
I see so many brick and mortar businesses struggle because of their lack of online marketing. For some, it’s a lack of knowledge while others don’t think it will benefit their business. Every business can benefit from online marketing; even those who might not believe that online marketing can benefit them know that writing a book can provide a wide range of benefits.
My point is that publishing a book forces you to learn online marketing. Once you understand just how powerful (and easy) online marketing can be, you will understand that it can benefit your business.
At the end of the day, your book should complement your current business. It provides you with a lot of unique opportunities that you might not have considered. People are willing to pay for your knowledge and experience, so long as it’s packaged property.